Marketing

NOTE: Scott Edwards will be moderating a special event at the Bruin Collaborative in UCLA Downtown on Thursday, Nov. 20. From Buzz to Binge: How Creative Teams Build Assets that Drive Demand will gather executives from Fox Sports, Tubi Media Group, ...

When the Olympics came to Arthur Goualin's hometown of Paris in 2024, the stars aligned to make his dreams come true. He already had a master's in sports business, and had worked the 2023 FIFA Women's World Cup in Australia. In June 2024, Goualin ...

Though UCLA Extension instructor Antonio Pagano is listed as the sole instructor of his courses, he is not working alone. Helping him facilitate these classes is an artificial intelligence virtual teaching assistant named Claudia GPT. Pagano ...